Must Have Features For Automotive eCommerce Website

 

Know all about the must have features for automotive eCommerce website at eCommerce website development company in India Raghwendra Web Services. If you have landed on this blog post, then perhaps you are wondering what are the must-have features for running a successful eCommerce store developed by an Ecommerce Website Development Company in the automotive industry. One of the major UX challenges for automotive aftermarket businesses that are equipped in selling online is to showcase to their customers auto parts that will be best suitable for their vehicles. So, the question that arises here is how would you create a slick eCommerce experience that would make your path to purchase easy with thousands of car models and millions of OEM and aftermarket parts out there? Continue to read to see the best practices and some solutions for the businesses in this industry.

 

The Compatibility Challenge - One of the pain points for those merchants who are trying to sell their spare parts and replacement parts online is car parts compatibility. There are some parts that are suitable only for a particular model of the vehicle, that are manufactured only in a particular year. And then, there are some parts that are suitable for a number of vehicles of diverse makes and models throughout the globe. If you are equipped in being a distributor of aftermarket parts, then it would prove to be an invaluable asset for you to have that champion on your team who is well aware of their way around cars. Your customers will come back as he would obtain quality guidance and a piece of suggestions (it might be a joke or two on the side). But, how you or your Ecommerce Website Development Company India would translate that experience to your online customers?

 

Get the Right Database - First of all, you are required to get access to proper databases. Perhaps you are already aware of everything about ACES and PIES, and you might be having your hands on some offline digital catalogs also. However, the key is to have updated and accurate solutions and that solution which you ideally don't require to worry about the basics.

 

Make the Navigation & Filtering Easier - Ok, so now you are having databases that are well-versed with the knowledge of which parts are best suitable for which vehicle(s), how would you present this information in an efficient and accurate manner to your online visitors? Challenge accepted. Year-Make-Model is the most common model to address the parts fitment logic. It is conversational while typically when you are in search of parts online, people would usually look for their make, which will be followed by the model, and then the year. So, a Make-Model-Year would be a more usual representation of filtering on a car parts website.

 

Change Until you Get it Correct - And it is the subject that your eCommerce Website Development Services provider is required to change, you can and you must organize the filters on your website that must be based on how your customers are looking for their parts. Initially, the thinking was that the customers are most likely, to begin with, their path to purchase by choosing a product category, and then move on to the make and model. However, the data revealed that the data has shown that customers are usually beginning their search with the brand or make, and then they narrow down with the part category and or with more details about the product they require. So, now our filters are reordered and are better suitable according to the customer behavior (Make-Model-Machinery Parts). For more visit Raghwendra